The beer for the distinguished palate and the one toted by the World's Most Interesting Man have decided to join forces as one. Heineken NV announced their $5.5 billion all stock acquisition of Mexican beer manufacturer Femsa Cervesa, the makers of Dos Equis, Tecate, and Sol Beers. As part of the deal, Heineken NV will assume Femsa's $2.1B US debt and pension obligations and Femsa Cervesa will receive a 12.5% stake in Heineken NV and a 14.9% stake in Heineken's parent company Heineken Holdings NV.
This deal will expand Heineken's market share in both North and South America while allowing them to challenge Grupo Modelo [maker of Corona and #1 U.S. import beer by market share] more effectively.
Looks like this could be a marriage made in Beer Heaven, but only time will tell. In the meantime, lift your glasses and let's toast to the greatest man cave ever shown in a commercial and it's newest occupant...the World's Most Interesting Man who can speak Mandarin Chinese in French lol.
Source: Yahoo! Finance
Synopsis written by: Ran
ran@ourbloc.com
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