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Sunday, January 10, 2010

the Fashion BLOC: Heidi Klum takes a stab at being "Designer"


As a host and judge of Project Runway, Heidi Klum has had to evaluate designs from up and coming designers, now she has decided to take a stab at the designing side herself. The always fab model and mother of four is taking on the role as a designer of two Maternity collections, 'Lavish' and 'Loved' exclusively for A Pea in the Pod and Motherhood Maternity.

According to a statement, "I chose to call my collection for A Pea in the Pod 'Lavish' because there is no grander name to express everything you want to give yourself and the child growing within you," Klum said. "For Motherhood Maternity, 'Loved' is a celebration of new life and the love around you and your baby.

Women always struggle with staying fab throughout their pregnancy and I think style, flair, and sexiness should never go away just because you're preggers. Even though this is long overdue, I'm so glad Klum is playing a part in it. She truly exemplifies all of that and more and hopefully, she will bring that to her new lines.

Lavish will include 15 pieces that feature "iconic style and detailed construction," and Loved will feature 14 pieces that "present comfort, playfulness, and supermodel style" at a lower price point.




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