9/8/09 finally arrived and BP3 was dropped 3 days early from its original date of 9/11/09. In traditional Jay-Z fashion, Hov made sure the buzz for his album was crazy. There were more leaks than a busted water main pipe, Twitter had Jay-Z as a trending topic for the last 5 days, and the bootlegged induced chatter was off the meter. Regardless if you like the album or not, Jay-Z is a marketing juggernaut; until he is dethroned, he can push anything through his pipeline and it will go Platinum. Bloc Heads, Jay is here to stay PERIOD
Enough DR-ing, but Jay deserves our respect. The BluePrint 3, Jay-Z’s latest project released on his ROC Nation label was interesting to say the least. How can I say this… hmmm give me a minute… ok enough stalling … the album is gets a “IT’S COOL (*in my VW spokesperson voice*). If this was BP 1, BP3 would probably be a figment of our imagination; just a mere dream whose reality would exist in fairy tale land right next to Unicorns and Leprechauns. Out of the 17 tracks on the exclusive edition, 8 are star worthy and 5 in my opinion are CLASSIC [meaning the whole single is flawless…what we expect from Jay-Z]. Unfortunately, over half the tracks sounded amateur at best. It was as if Jay dumb down his music to appeal to the masses that love Souljah Boy, wanna Stanky Leg, or get their musical playlist from the other trash that is played on Urban Radio. Music must evolve, but when you’re a classic artist capable of delivering lyrical assaults not satires, Jay-Z has no business watering down anything to appease anyone.
Jay if this is your re-invention of one-self; please stop and make more classic tracks. We need instant vintage from you again.
I will say this album is way better than American Gangster. Another aspect I enjoyed about the album is how Jay allowed for the future of the Hip Hop game to shine. Pretty much every single that featured a newly signed artist or up and coming star, with the exception the Drizzy Drake garbage track, was classic. It kind of makes one wonder if Jay-Z actually did BP3 as a crazy hyped mix-tape allowing for the newly signed to shine. Things that make you go hmmmm…
Let’s Break Down the Tracks :
CLASSIC – (Possess the Trifecta - Lyrical Content, Beat, Hook)
A Star is Born
Young Forever
Empire State of Mind
Already Home
So Ambitious
Diggin’ Hard – (Just Shy of the Trifecta)
D.O.A
On To the Next One
What We Are Talking About
It’s Cool (Has Strong Potential, just not enough)
Thank You
Jockin’
Run This Town
When is Garbage Day?
Real as it Gets
Off That
Venus vs. Mars
Hate
Reminder
D.O.A. [Exclusive Mix]
Don’t take review as gospel, a review is just my interpretation of what I thought should have happened compared to what did happen. Listen to the album yourself and formulate your own opinion. We would love read your comments, so don’t hesitate to sign the gold dome or spit your venom on the boards.
Final note: I am sure after my umpteen continuous plays I will dig this album; hey it’s Jay-z lol.
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