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Wednesday, June 16, 2010

the Fashion BLOC: Kohl's and Aldo partner to make shoes FAB!


Today it was announced that beginning Spring 2011, Aldo Group International will design and produce exclusive footwear products to be sold at Kohl's and Kohls.com under select private and exclusive brands. Since 47% of Kohl's sales were as a result of its successful private and exclusive brand strategy in the first quarter of 2010, this team up is just taking the brand one step further. Especially, with footwear being a key growth area (no pun intended). 


According to Don Brennan, senior executive vice president at Kohl's Department Stores, "Kohl's is incredibly excited to announce this unique collaboration with Aldo, who is globally respected for its design expertise and leadership in the footwear industry."


I'm looking forward to what both brands have to offer. Besides with Aldo's Fashion and Kohl's prices, you know a maximizing shoe fashionista such as myself will be present front and center. What do you think of this unique partnership???



Courtesy of Market Watch

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6 comments:

Lainamarie said...

I wonder if they are going to have half sizes, since Aldo currently only creates whole size shoes.

Autty said...

You know what Lain? I was thinking the same thing. That's my only flaw w/ Aldo. My 7 1/2 can NOT go lower or up a size. LOL! only women would think of that. *shrugs*

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